{"id":544,"date":"2010-12-08T21:27:29","date_gmt":"2010-12-09T02:27:29","guid":{"rendered":"http:\/\/techzinglive.com\/?p=544"},"modified":"2010-12-09T12:58:21","modified_gmt":"2010-12-09T17:58:21","slug":"92-tz-interview-ilya-lichtenstein-insight-io","status":"publish","type":"post","link":"https:\/\/techzinglive.com\/page\/544\/92-tz-interview-ilya-lichtenstein-insight-io","title":{"rendered":"92: TZ Interview &#8211; Ilya Lichtenstein \/ insight.io"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8246\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-544-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/techzinglive.com\/mp3\/techzing-092.mp3?_=1\" \/><a href=\"http:\/\/techzinglive.com\/mp3\/techzing-092.mp3\">http:\/\/techzinglive.com\/mp3\/techzing-092.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"http:\/\/techzinglive.com\/mp3\/techzing-092.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/techzinglive.com\/?powerpress_pinw=544-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/techzinglive.com\/mp3\/techzing-092.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"techzing-092.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"itpc:\/\/techzinglive.com\/feed\/podcast\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" title=\"Subscribe on iTunes\" rel=\"nofollow\">iTunes<\/a> | <a href=\"https:\/\/subscribeonandroid.com\/techzinglive.com\/feed\/podcast\" class=\"powerpress_link_subscribe powerpress_link_subscribe_android\" title=\"Subscribe on Android\" rel=\"nofollow\">Android<\/a> | <a href=\"https:\/\/techzinglive.com\/feed\/podcast\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><a href=\"http:\/\/justinvincent.com\">Justin<\/a> and <a href=\"http:\/\/www.codusoperandi.com\">Jason<\/a> interview Internet marketing expert and founder of <a href=\"http:\/\/insight.io\">insight.io<\/a> <a href=\"http:\/\/insight.io\/blog\/\">Ilya Lichtenstein<\/a> about how to find the best sources of paid traffic, the benefits of niche media buys, keyword and demographic targeting on Facebook, competitor bidding and re-targeting, optimizing the funnel, the importance of Analytics and number crunching, A\/B and multivariate testing and what he learned by <a href=\"http:\/\/insight.io\/blog\/2010\/11\/lessons-learned-from-helping-over-150-startups-with-marketing-part-1-fundamentals\/\">helping 150 startups with their marketing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Justin and Jason interview Internet marketing expert and founder of insight.io Ilya Lichtenstein about how to find the best sources of paid traffic, the benefits of niche media buys, keyword and demographic targeting on Facebook, competitor bidding and re-targeting, optimizing the funnel, the importance of Analytics and number crunching, A\/B and multivariate testing and what [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/techzinglive.com\/wp-json\/wp\/v2\/posts\/544"}],"collection":[{"href":"https:\/\/techzinglive.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techzinglive.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techzinglive.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techzinglive.com\/wp-json\/wp\/v2\/comments?post=544"}],"version-history":[{"count":3,"href":"https:\/\/techzinglive.com\/wp-json\/wp\/v2\/posts\/544\/revisions"}],"predecessor-version":[{"id":547,"href":"https:\/\/techzinglive.com\/wp-json\/wp\/v2\/posts\/544\/revisions\/547"}],"wp:attachment":[{"href":"https:\/\/techzinglive.com\/wp-json\/wp\/v2\/media?parent=544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techzinglive.com\/wp-json\/wp\/v2\/categories?post=544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techzinglive.com\/wp-json\/wp\/v2\/tags?post=544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}