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Justin and Jason speak with Rob Walling<\/a>, founder of the Micropreneur Academy<\/a>, author of Start Small, Stay Small<\/a> and co-host of the podcast Startups for the Rest of Us<\/a>, about how to dramatically increase your odds of success when bootstrapping a microISV. Some of the topics discussed include the love of making things and the drive to create, how to pick a product niche and why not to create a\u00a0horizontal offering, why the freemium model doesn’t work for bootstrapping startups and whether Justin should discontinue free accounts for Pluggio<\/a>, the difficulty of competing against venture backed startups, how to create a landing page and build an email list, possible marketing and pricing strategies for AppIgnite<\/a>, Google’s SEO guidelines,\u00a0why software as a service is a better business than software as a product, how to buy websites and build a portfolio of web investments,\u00a0outliers and why it’s better not to try to emulate them, the time, effort and talent required to create a personal platform (ala 37 signals and Joel Spolsky)\u00a0and why email lists are so valuable.<\/p>\n","protected":false},"excerpt":{"rendered":"
Justin and Jason speak with Rob Walling, founder of the Micropreneur Academy, author of Start Small, Stay Small and co-host of the podcast Startups for the Rest of Us, about how to dramatically increase your odds of success when bootstrapping a microISV. Some of the topics discussed include the love of making things and the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9],"tags":[219,292,293,288,217,287,294,289,291,290],"class_list":["post-257","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-appignite","tag-bootstrapping","tag-freemium","tag-microprenure-academy","tag-pluggio","tag-rob-walling","tag-seo","tag-start-small","tag-startups-for-te-rest-of-us","tag-stay-small"],"_links":{"self":[{"href":"https:\/\/techzinglive.com\/wp-json\/wp\/v2\/posts\/257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techzinglive.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techzinglive.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techzinglive.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techzinglive.com\/wp-json\/wp\/v2\/comments?post=257"}],"version-history":[{"count":1,"href":"https:\/\/techzinglive.com\/wp-json\/wp\/v2\/posts\/257\/revisions"}],"predecessor-version":[{"id":258,"href":"https:\/\/techzinglive.com\/wp-json\/wp\/v2\/posts\/257\/revisions\/258"}],"wp:attachment":[{"href":"https:\/\/techzinglive.com\/wp-json\/wp\/v2\/media?parent=257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techzinglive.com\/wp-json\/wp\/v2\/categories?post=257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techzinglive.com\/wp-json\/wp\/v2\/tags?post=257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}