Comments on: 98: TZ Interview – Lance Jones / Conversion Optimization https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization If you're a hacker, you'll probably like our show ;) Sun, 16 Jan 2011 21:59:46 +0000 hourly 1 https://wordpress.org/?v=6.5.5 By: Michael Rakita https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2657 Sun, 16 Jan 2011 21:59:46 +0000 http://techzinglive.com/?p=606#comment-2657 Thank you very much Lance. We’re going to try segmentation in Visual Website Optimizer.

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By: Lance Jones https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2613 Fri, 14 Jan 2011 00:01:41 +0000 http://techzinglive.com/?p=606#comment-2613 Correction above… Omniture “Test & Target”… not Site Catalyst.

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By: Lance Jones https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2612 Fri, 14 Jan 2011 00:00:29 +0000 http://techzinglive.com/?p=606#comment-2612 @Michael, to answer your two questions:

1. Yes, I absolutely love KISSmetrics tools… especially KISSinsights. Love it, love it.

2. That’s a great question. I know that Omniture Site Catalyst will enable you to test based on several user ‘attributes’ (e.g., operating system). And Visual Website Optimizer will let you segment tests by new or returning visitor. This seems to be a common request, so I assume most of these tools are starting to include segmentation options.

Hope that helps!!

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By: Tyler D https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2606 Thu, 13 Jan 2011 18:33:03 +0000 http://techzinglive.com/?p=606#comment-2606 Great episode! Website optimization is a really interesting science, and I think a lot can be learned about good web design based on the data it gives you.

One product I’m surprised didn’t get mentioned is Monetate. Really feature rich for getting conversions, doing A/B testing… even allows you to “geotarget”, e.g. showing the Golden Gate Bridge to San Francisco users, and showing the Liberty Bell to Philadelphia customers.

The interface isn’t as clean as some of the alternatives, but you can do a lot with it.

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By: Michael Rakita https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2594 Thu, 13 Jan 2011 03:42:27 +0000 http://techzinglive.com/?p=606#comment-2594 Very good interview, thank you very much Lance, Justin and Jason. So much useful information! And thank you Philippe for the blog post, I was planning to listen again with a notepad and now I don’t have to 😉

Lance, I have couple of questions if you don’t mind.

1) What do you think about KISSmetrics? You didn’t mention it on the show and I was wondering if you have any experience with it.

2) We’ll be implementing dynamic home page that shows different content based on the traffic source (and search keywords if from a search engine) and type of visitor (first time or repeat visitor). Do A/B testing tools work in this scenario? We would like to optimize home page for each visitor group separately because they are quite different.

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By: Justin https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2589 Wed, 12 Jan 2011 22:45:15 +0000 http://techzinglive.com/?p=606#comment-2589 @Yeti – Yup. I think I’m using that by directly logging javascript ajax calls. Not sure what it gets me though… just, now, all my top pages are ajax polling calls!

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By: Yeti https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2588 Wed, 12 Jan 2011 21:52:22 +0000 http://techzinglive.com/?p=606#comment-2588 Very interesting show, thanks guys.

Just small point, Google Analytics does support Events but never used it so cannot compare to MixPanel – just thought it worth mentioning

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By: Udi Mosayev https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2567 Tue, 11 Jan 2011 17:42:32 +0000 http://techzinglive.com/?p=606#comment-2567 @Lance_Jones I don’t know when they launch, I’m just one of the beta customers. Send me your email here: udiudi.com/contact and I’ll see if I can help you to get an invite.

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By: Lance Jones https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2545 Mon, 10 Jan 2011 00:54:02 +0000 http://techzinglive.com/?p=606#comment-2545 @Udi, I had also recently heard about SaasPulse, but I see they’re still in private beta. Any ideas on when it’ll actually be available to try?

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By: Sam Howley https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2541 Sun, 09 Jan 2011 19:53:45 +0000 http://techzinglive.com/?p=606#comment-2541 “@Neville – Thx for the kind words and also thanks for slagging Jason”

lol

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By: Udi Mosayev https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2539 Sun, 09 Jan 2011 16:12:18 +0000 http://techzinglive.com/?p=606#comment-2539 @Justin and @Jason I suggest you to check out SaasPulse, one of the best analytics tools I’ve ever seen.

I’m lucky enough to work with it, and I’m really thrilled about it.

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By: Philippe Monnet https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2538 Sun, 09 Jan 2011 15:04:47 +0000 http://techzinglive.com/?p=606#comment-2538 Since the content was pretty crucial for all of us I decided to write some of the key things down. I tried to post the result in the comments but somehow maybe due to the size or the links the post would always fail.

so I ended up writing a blog post titled “Improving Web Conversions In 3 Key Steps”!

Thanks again to Lance and you guys for the great content.

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By: The "Tech. Arch." https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2537 Sun, 09 Jan 2011 15:00:09 +0000 http://techzinglive.com/?p=606#comment-2537 […] Justin Vincent have had a series of interviews focused on improving usability, web analytics. The latest show (#98) includes Lance Jones as a guest and focuses on Conversion […]

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By: Philippe Monnet https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2531 Sun, 09 Jan 2011 12:40:48 +0000 http://techzinglive.com/?p=606#comment-2531 Excellent information-rich show!

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By: Lance Jones https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2528 Sun, 09 Jan 2011 06:50:54 +0000 http://techzinglive.com/?p=606#comment-2528 @William, glad you enjoyed the discussion. Regarding your first question about doing something in a test to deter someone from buying… it’s certainly possible, but if your overall conversion rate goes up 20%, would it really matter?

For repeat visits, a user will continue to see the same version of a page when you’re running a test. So if your test remains open for, say, 3 weeks (which is pretty typical), any repeat visits by people will be accounted for and reflected in your test results.

Great questions!

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By: Jason https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2527 Sun, 09 Jan 2011 02:56:17 +0000 http://techzinglive.com/?p=606#comment-2527 @William – If I remember correctly, I think Performable might do that.

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By: William https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2526 Sun, 09 Jan 2011 02:54:49 +0000 http://techzinglive.com/?p=606#comment-2526 I’m glad I downloaded this interview–I can see myself listening to it again. I do wonder if some of these optimization tools lead to local minima…For example, maybe something you do to optimize getting someone from page 2 to page 3 deters people who would eventually have bought. Also, how long do these tools track individuals? For example, maybe someone visits, then leaves, then comes back, then tries the product, then leaves, then finally buys….

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By: William https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2521 Sat, 08 Jan 2011 23:48:43 +0000 http://techzinglive.com/?p=606#comment-2521 Hi guys–an embarrassing question about your sound cloud link–I tried clicking on the button and nothing happens. I tried it on IE8, firefox, and Chrome beta. Does it require flash cookies enabled? I finally just downloaded the mp3…

William

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By: Justin https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2520 Sat, 08 Jan 2011 19:06:25 +0000 http://techzinglive.com/?p=606#comment-2520 @Andrew – Wow. having a good look around that tool, and the complexity of it, I think it might be another year before neverignite releases…

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By: Andrew https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2515 Sat, 08 Jan 2011 18:06:40 +0000 http://techzinglive.com/?p=606#comment-2515 Jason has competition as I’ll soon be releasing my own automated-application-factory. My product also has a trisyallabic name – ‘vaporWARE’, it’ll be out in two weeks I promise!

On a more serious note, I remember a post on HN from a user named ordinaryman who released a tool in the same domain.

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By: Justin https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2506 Sat, 08 Jan 2011 01:00:49 +0000 http://techzinglive.com/?p=606#comment-2506 @Jason – That’s more than I can do

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By: Jason https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2505 Sat, 08 Jan 2011 00:58:22 +0000 http://techzinglive.com/?p=606#comment-2505 @Neville – Glad you enjoyed the show. Also, I hereby declare that each and every day I will do the same number of push-ups that Appignite is late (days since the new year). That means today I owe (and will do) exactly 7 push-ups. 😉

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By: Justin https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2504 Fri, 07 Jan 2011 22:28:35 +0000 http://techzinglive.com/?p=606#comment-2504 @Neville – Thx for the kind words and also thanks for slagging Jason

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By: Neville https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2503 Fri, 07 Jan 2011 22:13:05 +0000 http://techzinglive.com/?p=606#comment-2503 @Justin you do a great job editing, I’m glad you keep the out-takes at the end of the show, they are a real pleasure.
@Jason, I think you should do a push-ups for every day AppIgnite is not in private beta. 😉

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By: Neville https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2502 Fri, 07 Jan 2011 21:54:36 +0000 http://techzinglive.com/?p=606#comment-2502 Home run guys, amazing wealth of info in this show!

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By: Lance Jones https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2501 Fri, 07 Jan 2011 17:37:43 +0000 http://techzinglive.com/?p=606#comment-2501 @Tyler, great catch. Shows how much I actually look at the browser address bar. 🙂

@AK, we currently give writers the ability to link directly to their feedback page, but it’s only feedback — not the page 99 content itself. I agree with you (and Justin & Jason) that we should probably just open it up and let writers invite their own contacts to anonymously vote on their page — even at the risk of introducing some bias. Sometimes I wonder why we (Page99Test co-founders) continue to try to police such things when letting go would probably result in higher satisfaction of our users and more traffic.

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By: Tweets that mention 98: TZ Interview – Lance Jones / Conversion Optimization -- Topsy.com https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2500 Fri, 07 Jan 2011 16:51:05 +0000 http://techzinglive.com/?p=606#comment-2500 […] This post was mentioned on Twitter by Justin Vincent, Sébastien and others. Sébastien said: Lance Jones explains how web analytics, voice of customer & web site optimizers can empower your business: http://bit.ly/ehbbbV #wa #podcast […]

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By: AK https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2499 Fri, 07 Jan 2011 11:14:51 +0000 http://techzinglive.com/?p=606#comment-2499 @Lance, regarding writers showing off their pages: why not have a separate version of each page that cannot be voted on? It would be linked from the author’s homepage and would contain the number of votes it got.

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By: Tyler Link https://techzinglive.com/page/606/98-tz-interview-lance-jones-conversion-optimization/comment-page-1#comment-2497 Fri, 07 Jan 2011 07:24:18 +0000 http://techzinglive.com/?p=606#comment-2497 FYI, Avinash Kaushik’s blog is titled Occam’s Razor but resides at kaushik.net not occamsrazor.com as stated in the podcast. I used to work for him at Market Motive. Nice guy. Very entertaining.

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