I’m considering using Bingo Card Creator to make a Techzing axioms bingo card. “Existence proof” is going in the center square.

My affiliate marketing idea of the day: “Techzing Top 100 Entrepreneurial Products” reviews of all products mentioned on Techzing.

@William – http://www.madmimi.com

Nothing could be further from the truth. Adwords is the Fortune 5m marketing platform. People often have a weird impression of adwords because of the early adopters that used it. These were the technically savy (eg software vendors), affiliate marketers, “digital products” sellers etc. Because they were first, they affected how we think about it. We think of their businesses as the basics use-case for adwords.

The right way (in my experience) of elevator pitching adwords is yellow pages 2.0. If yellow pages would have worked for you ten years ago, adwords will work for you today. I would estimate that a substantial (perhaps even majority) of adwords’ revenue is a direct transfer from one to the other. Services are at the core and everything else is peripheral. These are the hundreds of thousands of small businesses that write Google Ireland a check every month. Electricians, Dentists, mechanics.

Trying to sell conference tickets or a social network or anything that people don’t know they want using adwords is bending it to fit. Sometimes it bends, sometime it doesn’t.

Something that occured to me while listening, on the point of setting goals (eg 1,000 listener downloads within a year) that I’ve noticed. When I’ve set similar goals in the past, it has on occasion worked. I’ve often found it hard to quantify just what I’ve done to reach that goal, but it seems that by stating a goal it gets the subconscious working on it, and things sometimes just *happen*.

Anyway, not to go all the secret on it. I found this show particularly encouraging as I’m in the position of having a reasonable income from a website needing little work, but in the position where I can’t seem to think of how to move on and into new projects. Shows like this get me back into the mode of looking for new ideas, and one thing I’m going to try is writing down everything that annoys me about any product or service. Hopefully that might open up some ideas to pursue.

Good show again lads. Go apply the 30×500 to Pluggio and A Pig Night!

Thanks J^2 for giving such awesome workout material.

God I’m boring.