Great interview! Literally oozing with great info.

So a few recurring themes:
– Write good “hooks”
– A/B test over and over – use multi-variate testing
– Tracking as much data as possible so you know what works vs. what does not
– Don’t just focus on conversion rate but also include Customer Lifetime value

A few new key things I learned from this show:
– In your first campaign(s) you tend to pay to get data (what kind of traffic, keywords, etc). Then in later campaigns you tend to pay for real traffic and conversions
– Dirty secret: “most campaigns fail”
– Use social searches: target your customers’ “Likes” (not just demographics/profile data)

Anyway, I will start a very small private beta (10-15 people) by the end of the month and you’re in. Think of it like being one of the Delta Force guys parachuting in behind enemy lines with little to no support. It will be rough going probably, but you’ll have access and your complaints and requests will be put at the front of the queue.

…reading comments…I just realized what a great idea transcripts are, the meta-data that a transcript will generate will drive tons of traffic to Techzing, good thinking.

@Jason do you have an AppIgnite ETA? I had lunch with a entrepreneur today, multiple ideas came up that would make great demos on AppIgnite. I’m ready to start building!

Keep up the great work guys.

Thanks!

Yeah, people learn better when given specific examples that can reinforce and illustrate general principles and it probably helps even more when the example are familiar. An added bonus is that we get free consulting advice from experts! 😉

By the way, we still owe you a shout-out for your blog post about the show just in case you thought we forgot. 😉 Thanks again for that.

This podcast was SEM 101/102. Intro to SEM plus some good tips for people who already use it.

There’s a typo in the last link, “startu-ps”.

Lots of good info from Ilya, I am inspired to go and try some new ad campaigns.