87: TZ Interview – Luke Wroblewski / The User Interface Is The Product

Justin and Jason speak with UI expert Luke Wroblewski about the evolving field of user interface design, why sign up forms must die, the challenges and advantages of designing for mobile devices, the essentials of good interface design and why the future is moving beyond web forms.

  1. Fantastic show today, guys!

    Luke has given me a LOT of food for thought…perfect timing too as I was in the office today to contemplate how I was going to totally re-organize my online presence.

    Time to roll up my sleeves and dig into Luke’s site.

  2. Jason says:

    @ Bob Holden – Yeah, his presentations are great. I’m going to be working my way through them over the next couple of weeks. I’m glad you enjoyed the show. We really had a lot of fun doing it.

  3. For content alone this is one of the best TZ episodes yet. Thanks Luke for all the great info!

  4. SamL says:

    Long time lurker here. Started listening from episode 2x and just had to go back and listen to all the previous shows. Been an avid listener ever since.

    This interview show was great (as many others)! Very interesting information for a softdev/non-designer. Thanks Luke. And thanks Jason & Justin for an excellent show. Keep rocking!

  5. Hey Justin and Jason,

    You guys should interview S K Murphy.

    Check out this video :


    I thought it was pretty insightful.


  6. Funny timing for this episode as I had just come across Luke’s various presentations the week-end before like:
    Killing Sign Up Forms (also watch the video starting at 24mn 15s into it)
    Webdagene Subtle Art of Seduction

    I definitely wished I had learned about this topic earlier. What’s interesting is when you build things incrementally as a developer you’re not always ready to do a full interaction design upfront. But then you have to be ready to do the analysis at some later time. It’s amazing how we also get “conditioned” by what we’re used to seeing on the web until someone like Luke unplugs a part of us from the accepted UX Matrix!:-)

    So again maybe the thing to consider as a must is to start building A/B testing from the get-go. Patrick McKenzie made that clear but listening to this podcast seems to reinforce the idea of continuous interaction simplification and measurement cycle.

    Now I want to go back and re-read parts of Designing Web Interfaces by Bill Scott (from Netflix) and Theresa Neil ! Maybe you could invite them at some point.

    Thanks again for bringing Luke on the show.

  7. Jason says:

    @Philippe Monnet – Cool, I’m going to check out Designing Web Interfaces. I definitely think we need to bring on more UI experts as they are a critical part of the startup equation

  8. @Sam Howley

    S K Murphy’s short chalk-talk video was quite interesting!

  9. Neville says:

    Such a great episode. I can’t wait to see what BagCheck.com is all about.

  10. Kevin H says:

    This was a great show. The part about signup forms and geni.com seemed way like deja vu though, because my friend and I had almost the same conversation a few years ago when we were in college.

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